I’m the kind of creative director who has actually done the work. Not managed it from a distance. Done it. Nine years at Boldking building a brand from nothing, touching every discipline from identity to packaging to campaigns to a travel cap made from recycled razor cartridges.

My background tells you everything. Design Academy Eindhoven, but also McDonald’s floor manager. New Delhi, but also Amsterdam. My own studio, but also nine years inside one brand. I have the entrepreneurial instinct of a founder and the discipline to keep a brand coherent across a decade.

The awards are there. Dutch Design Award, ADCN, Audify. But they’re not what I lead with. That’s my work. A champagne brand that ended up at Colette. A government brief nobody wanted that became a TV channel. A yellow square that lights up Amsterdam every October. Work that nobody saw coming, including the people who asked for it.

I think in systems. I work with feeling. Direct, collaborative, zero Euro attitude. If you want something that stands out and lasts, I’m your person.