Boldking Pop-Up

When our payment partner Adyen asked Boldking to open a pop-up at Rokin, Amsterdam, we didn't think twice. Our product range wasn't huge at the time, so I decided to turn it into a concept store.

A space that introduced two new scents, Neroli and Vetiver, gave the Travel Cap its first public moment (the mold was still being produced) We launched the Boldking Foundation and set up the Change-Your-Shave-bar to hand in your Gillette and walk out with a Boldking handle for free!

It was less about selling and more about showing what the brand could be when it took up physical space. Remember we were only D2C at the time with some availability at Etos.