Boys Bier

Everything La Bolleur did had beer at its centre. Not as a product but a philosophy. Beer was the catalyst, the glue if you want, the reason to get everyone in the same room. And once everyone was in the same room, things happened.

What started at Huttenfestival quietly grew into something none of us had planned. Collaborations with restaurants in Amsterdam and Paris and a night club in Frankfurt. Merch! A sweater that people actually wanted to wear. Boys Bier travelled further than any of us could have dreamed of and brought us recognition, locker room stories, and hangovers we probably deserved. Ouch!